Analytics Based Content Devleopment

Orlando Content DevelopmentSitting down with fellow podcasters in Orlando a few times a month to discuss issues, ideas, suggestions, and setups has many rewards. One of those is being able to help those podcasters overcome obstacles – the biggest one being original content development.


Analytics Based Content Development Works

I’ve mentioned my approach to analytical based content development that I employ to create blog posts, articles, and other pieces of written content. That same approach works for any type of digital content – written, spoken, or even watched. It’s the data that’s important. The data is going to let you know what’s working, what’s not working, and what piece of content should be created next.

Helping Out A Local Podcast

A particular show that I work with was running into a brick wall and had no idea how to get around it. They were stuck on not know what to discuss next. They called to chat, hoping that the conversation would spur a relevant niched question from me that they could form an episode around. Instead, they got a lesson on how to always know exactly what the next piece of content should be.

Together we logged into their Google Analytics account and looked at their site metrics. We found that one of their episodes was incredibly popular, while a couple of their episodes had fallen quite flat. When I asked about the lower producing shows, the podcast hosts had plenty of reasons why they weren’t pulling the numbers the other shows did – “I was sick that week”, “That was a throwaway episode”, “We recorded that one in our car”… except for one of the episodes – for that one, they had no idea why it had failed. The content was good, the material was solid, and they both had done a tremendous amount of research into it.

My advice was simple, “Revisit the topic, hash it out again. Come at it with a new, fresh approach.” I’m happy to report that they did just that, and released a very well done episode that pulled in the numbers they were used to getting.

For future episodes, I also suggested they look at their top 10 statistically performing shows, and look for a common thread amongst them. If they find that, they find gold. They’ll know exactly what their audience likes the most, and there’s nothing better than giving your audience what they want.

A Simple System With A Proven Success Record

Analytical-Based Content Development is a systematic approach to writing orignal content that simply works. There’s no magic potion, no super software, no $99/mo club to join. Just use the free tools we all have access to, understand how to interpret the data, and then know what to do with the results you get. 

If you’re stuck wondering what to write about next, I’d be more than happy to help you out. Just shoot me an email or give me a call. I look forward to hearing from you.



The Eipxus Report – Orlando Content Development

There’s a new Content Development studio in Orlando, and we’re doing things a bit differently than most.

EIPXUS - Digital Content ProductionAt the end of every day here at the Epixus Studios, I do a recap of the days activities. What worked well, what didn’t work well, what needs to be tweaked, which of my customers needs some additional advertising done, how the Podcasts for the day went… the list gets pretty involved. Then, at the end of every week, we do a full weekly recap of everything from the week and how it performed. That helps us understand what’s going on with our customers and also helps us plan for the weekend and upcoming week.

In a previous article, I mentioned that there’s no guess work to Social Media. The same holds true for our Production Studio. There’s no guess work, it’s all planned out using the same approach I use for content development. I analyze the results of the existing work and tweak where needed. 

Facebook Ads Work Wonderfully Well If They’re Set Up Correctly

I love running Facebook campaigns for myself and customers. Understanding how to set up Facebook Ads is the difference in a successful campaign and a complete waste of money. While I won’t go into details here on exactly how I set them up, I will say that it’s a combination of recommendations from some of the leading experts in Facebook Marketing (those people never tell you their exact methods either!). 

Looking at the results of some of the Facebook Campaigns this week, all the stats are up over 200% (which is really good!), and customers are happy.

I also did a very unusual Facebook Campaign with some interesting results. It was a single day, $5.00 campaign that targeted a very specific niche of people of Facebook. The campaign required them to follow a link and then fill out a form. Each of those leads was worth, at a minimum, $100. I’m pleased to say that in the single day, over 1,000 people were reached, out of those, 26 followed the link (not the best ratio, but it’s acceptable). Out of the 26 leads collected, 20 converted to a sale. So we ended up with 2% overall success rate, however that $5 translated into well over $5,000 in business. A staggering 100,000% ROI. Not bad for a 24 hour Facebook Advertisement.

Voice Over Recording Premieres In Online Video

Orlando Audio Recording StudioOrlando Audio Recording StudioA very talented customer of ours recorded about 2 hours of Voice Over work about a week ago, and this week the video was released to the general public. We’re quite happy with the end result, and are looking forward to next VO Session for this series. You can check that out here. Give him a “Thumbs up” on that video while you’re at it!

We’re also starting to book Podcast Recordings here at the Studio. If you’re interested in that, there some more information here for you to check out. We can’t wait to share some of the creative goodness that will be flowing through our walls here.

Original, Analytics Based Content Development

Our approach to content development based on analytics is continuing to prove successful. Using available tools, systems, and applications, we’re able to discern in real time not only how site visitors arrived at our customers’ websites, but exactly what search terms they used to find us. Furthermore, we’re able to tell what potential customers are searching for even if they don’t visit one of our customers’ websites. By using both of those branches of analytics (and some others), we create original keyword rich content that does extremely well in Organic SERP.

There Is So Much More To Come

We’ve been in the studio space one week now, and are still getting adjusted to the new space and wonderful neighbors that we have (they really are wonderful, by the way). As such, we are eager to grow and produce new and interesting content for our customers as we continue to strive to provide the best in class service for them. 

There’s room for you! We’d love to speak to you about your content needs – video, photo, audio, or written word. Just give us a call at 407-476-0381 or drop us an email at