You Never Have To Guess At Social Media Content

get your social media message out thereSocial Media Content isn’t a guessing game. It’s  very well thought out, planned, organized and expertly constructed. It’s a piece of artwork in and of itself. It’s also something that many people can do on their own. Oh, believe me, I’ve heard all the reasons why people can’t create content on their own; “I don’t know what to write about”, “Nobody’s going to read this.”, “I can’t make it interesting”,”I’m not an expert in this field”. The excuses go on and on – and that’s just what they are; excuses.

Your Business Oozes Feature Rich Content

A professional content developer such as myself can come into any business type there is and find the abundant flow of rich content. Your business, regardless of what it is, is oozing content right this very instant. It’s begging for you to share that content with the world. I’ve walked into software companies, stock trading firms, mechanical shops, wellness clinics, law firms and even a funeral home – and come away with some incredible original content for them. The secret is to stop working IN your business and start working ON your business. It’s a paradigm mind shift. You’re not in the business you think you’re in; you’re in the business of marketing the business you’re in. Taking that mindset will allow you to listen to the many stories your business is telling you and the rest of the world on a daily basis.

If You’re Still Stumped For Content, Look At Your Analytics

I check customer analytics on a daily basis. I’m not the least bit concerned with how many hits a website receives (I’d be more than happy to share my thoughts on that with you over coffee). I’m more concerned with what a visitor is doing on a website vs what my customer expects a person to be doing on a website. I’m interested in knowing where they’re going, what they’re doing, what they’re searching for, and how long it’s taking them to either find it, or give up. The gold is right there – what are your site visitors looking for? That’s a content developers dream come true. If I know people are looking for Widgets on a customers website, I can easily create content based on Widgets and provide that to the site’s visitors.

You Are The Obvious Expert

Many years ago I was teaching a class on business blogging. I was explaining to my students how to go about writing keyword rich content when a student spoke up. “What gives me the authority to write about this, though? I’m not an expert.”, they proclaimed. I checked the students file I noted they were in the Luxury Apartment business. I know absolutely nothing about that niche. I asked the student a couple of questions pertaining to the Luxury Apartment industry and they happily and confidently answered each of my questions. When I got to about question number 5, they caught on. They may not perceive themselves as an expert, but if they know one little bit of information someone else doesn’t — then yes, they are the obvious expert in the room.

Social Media Content Isn’t A Guessing Game

Your sites analytics will reveal what visitors actions are. People asking you question will uncover content gems in the wild. That moment when you figured out how to get the whimmey-diddle to fit on the what-ya-ma-call-it is information people are starving for. New and original content is always presenting itself to the universe – you just need to be there to listen for it.

You’re Not Alone – Ever

We’re just a phone call or email away, and are always more than happy to help in any way we can. If you know you’re ready to add a level of excellence to your business, we’re ready to join you on that journey. If there’s anything we can do for you, just Contact Us